Digital Marketing
Work on a Creative Team at a Top American Summer Camp
Learn What You Love.
Overview of the Role
We are seeking an Online Digital Marketer to join our summer camp creative team. You will be involved in assisting in the creation of marketing materials, as well as assisting in the planning of social media content and content creation.
What you will be doing:
Writing SEO optimized marketing copy for our multiple brand websites
Assist with the creation of written promotional content
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (social media, newsletter and website)
Perform market analysis and research on competition
Help with the planning and promotion of live events
Contribute ideas to the wider creative team
Plan and execute social media campaigns
Why Work at Summer Camp?
Camp IHC is one of the top summer camps in America and we continue to push our boundaries and drive forward. What we are saying is that we are not like a typical summer camp! We have an on-site summer creative team that functions like a small in-house marketing agency. That means you will take a way a lot from this role.
This is a fast moving, dynamic role that will see you working alongside a team of videographers, photographers, writers, graphic designers, podcasters and content creators. Modern digital marketing requires a wide degree of skills-sets that almost feels like 10 jobs rolled into 1. This team will help you learn and develop those skills further, and that will strengthen your applications for future roles.
You will work closely with our Head of Media & Marketing who has a wealth of experience, his leadership style allows for autonomy and to produce creative content with purpose. He will work with you to find your purpose through your work and help take your marketing experience to the next level.
Lastly, you will have opportunities to create content that you can be used on your website, your portfolio, your LinkedIn or other platform.
Studio 18 Manifesto
Born in 2018, Studio 18 started as a name of a room, but it quickly became the official name of our in-house summer camp content production team. Over time the culture of the team became more refined and the Studio 18 Manifesto was born. Studio 18 wanted to change the very definition of what summer camp media content could and should be. When team members come onboard they are bought into the Studio 18 purpose, mission and vision from the get go. We are truly obsessive about pushing the boundaries of summer camp media. This helps set us apart from any other business in our industry. We do not aim to compete, we are simply on an infinite pursuit to create better content than the summer before, and it’s 100% born from nothing but passion and our pathetic love of summer camp.
The Ideal Candidate Will Need
A thirst for knowledge and a drive to improve and learn every day
Curiosity and a drive to ask questions
You will be good at organizing yourself, keeping on top of your workload and sticking to a schedule.
It will help to have an interest in health and fitness
Competent user of Excel and social platforms
Good technical literacy
Some familiarity with any graphic design software is ideal but non-essential
An interest in learning design, social media and analytics is essential
Key Details
Competitive Summer Camp Salary
Room & Board: Included
Meals: Included
Laundry: Included
Equipment: Included
Travel Stipend
Contract Dates
June 1st - August 31st (extensions possible)
FAQs
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Long and tiring! You’ll be on our creative team, helping to create new content and working on projects almost every single day. It’s long days and nights but it’s 100% worth it to see how amazing your content becomes.
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We will work together to build a summer program that benefits you and our brands. You will learn market research, SWOT analysis, competitor analysis, creating social content calendars, social media insights, google analytics and elevate your content marketing by creating a wide range of compelling content.
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For this role there needs to be a fundamental knowledge of social media platforms, PPC, SEO, copywriting and branding.
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We average about 5 projects a week, so around 35-50 projects in a summer. These will be a variety of projects like camp event videos like arrival day, visiting day, theatre shows, olympic events, general day to day videos. There will also be marketing videos and engaging documentaries. Not only will you be a part of the team that assists with creating marketing videos and engaging documentaries, you will also be given space to showcase your fun and creative ideas.
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No. You’ll be assigned to a staff bunk. The staff bunk may be part of a campers bunk or division but no campers will live in that actual bunk. Due to the working hours that is required by videographers you won’t be asked to look after campers.
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Yes. You will have one full day and night off each week. This is your chance to rest, recover and try some new things on camp and explore new places off camp with other staff.